Friendapuppy is a platform to connect licensed dog breeders with customers in the U.S. and Canada. The main goal is to introduce buying pets online while making the process easier.
As a product designer, I was tasked with conducting rapid user research and building out the requirements of applications we’d need to digitalize the process of buying dogs.
As a product designer, I was tasked with conducting rapid user research and building out the requirements of applications we’d need to digitalize the process of buying dogs. My work included research, testing, and UX writing alongside a team of three engineers, growth hackers, and the company founders. Three months before launch, I was tasked with designing an adaptive website, the user dashboard, and the breeder dashboard. Displayed are the high-level designs and the essential parts of the marketplace explored. We also measured task speed and success. Shortly after, the company was rebranded to Mawoo Pets to include other pets.
We explored a bunch of different hero options. One thing was clear - puppies are lovely and that’s why people come here. With scalability in mind, we’d use this page as a front page for every puppy that would be created from the seller dashboard.
As selling was mainly taking part locally, we wanted to emphasize that and build more credibility by showing where puppies are located.
We have also built a few features for the breedes to manage their schedule and digitize their physical visits by allowing the buyers to schedule a call with the breeder to see the puppy. This allowed us to sell the puppies abroad, which was one of the goals of the business.
Having a chat was a must addition to the product itself since buying a puppy can be a complicated process, so we encouraged communication with the breeder by adding a chat functionality in both ends.
We went crazy with the mobile optimization. We anticipated less mobile engagement at first, since usually people purchase from desktop when the process is a bit more complex, boy we were wrong. So we put a big emphasis on mobile right after launch.